OUR STORY

At the beginning of 2016, while I was still living in Rome (Italy), I decided to try and produce less waste after reading an article about Lauren Singer and her trash jar. Giulio decided to join me in this zero waste life attempt just a couple of months later, and when we moved in together we committed ourselves to try living as sustainably as we can.
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This doesn't mean that we do all that can possibly be done, we believe that, since perfection is impossible, doing your best with what you have and what you feel comfortable with is the way to go!
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Along the way of this journey we have started making more and more of our products, and as we learned more about ingredients, processes and materials we started flirting with the idea of opening an online shop.
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One of the reasons behind this wish to start our own brand was that it is really hard to find information about the waste and practices that happen before the product gets to the consumer, and this is also true for many sustainable products. We, therefore. wanted to create a company that wasn't zero waste and sustainable only in the ingredients and final packaging choices but along all the production chain, we are big fans of transparency, and share all of our waste and decisions on our Instagram and Facebook pages, and here on our website!
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Since the opening of our company on February 2018 until approximately 6 months later, we have both worked on it relentlessly, while I was pursuing my Master in Environmental Sustainability in Edinburgh and Giulio was working elsewhere. Now that I'm done with my Master Degree and Giulio has started his PhD in Climate Change Policy, I am running ZWP shop all by myself (while, of course, still having Giulio's support and help in his spare time).
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We don't outsource anything, I manufacture all of our products, handle our website and emails, select our suppliers and take care of every other aspect of what we do. This is because we prefer to have direct control over as many aspects of our company as possible, and because we want to invest every earning in making more and better products and in providing a better service to all of you!
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In addition to this, because both of us are vegan and zero waste (well trying!), you know that we will spend our earnings in a responsible way with a focus on sustainability, human and animal welfare!
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P.s. On a less serious note, do you know the say "everytime you buy from a small company an actual person does a happy dance"? It's completely true, and Giulio still takes part in the we-have-received-an-order-dance!! But to be fully transparent it does happen in Italian haha
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(This is us near Nordkapp, Norway in 2014)